How To Use A FREE PPC Spy Tool To Legally Hijack Keywords And Make Money Out Of Ittitle=

How To Use A FREE PPC Spy Tool To Legally Hijack Keywords And Make Money Out Of It

Tweet What I’m going to reveal is a very recent legal tactic that will enable anybody to simple  copy the exact keywords people are using in their PPC campaigns and how you can benefit from it and make money. Surprisingly, you need a simple FREE  PPC Spy too called – PPC Web Spy I’ll show […]

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Feb 2009

24

Hey check this out…

I just found this site that shows you a way of getting 1000’s of new followers on twitter, I just started using it myself and its starting to work already.

http://tweetergetter.com/noelbautista

Thought it might interest you.

Popularity: 8% [?]


Feb 2009

23

The Headline

If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).

Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.

Perhaps you’re thinking, “What’s this about news, you say?”

Think about the last time you browsed through your local newspaper. You checked out the articles, one by one, and occasionally an ad may have caught your eye. Which ads were the ones most likely to catch your eye?

The ones that looked like an article, of course.

The ones with the headline that promised news.

The ones with fonts and type that closely resembled the fonts and type used in articles.

The ones that were placed where articles were placed (as opposed to being placed on a full page of ads, for example).

And the ones with the most compelling headlines that convinced you it’s worth a few minutes to read the copy.

The headline is that powerful and that important.

I’ve seen many ads over the years that didn’t even have a headline. And that’s just silly. It’s the equivalent of flushing good money spent on advertising right down the toilet.

Why? Because your response can increase dramatically by not only adding a headline, but by making that headline almost impossible to resist for your target market.

And those last three words are important. Your target market.

For example, take a look at the following headline:

Announcing…New High-Tech Gloves Protect Wearer Against Hazardous Waste

News, and a benefit.

Will that headline appeal to everyone?

No, and you don’t care about everyone.

But for someone who handles hazardous waste, they would sure appreciate knowing about this little gem.

That’s your target market, and it’s your job to get them to read your ad. Your headline is the way you do that.

Ok, now where do you find great headlines?

You look at other successful ads (especially direct response) that have stood the test of time. You look for ads that run regularly in magazines and other publications. How do you know they’re good? Because if they didn’t do their job, the advertiser wouldn’t keep running them again and again.

You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.

You read the National Enquirer.

Huh? You heard that correctly.

The National Enquirer has some of the best headlines in the business.

Pick up a recent issue and you’ll see what I mean. Ok, now how could you adapt some of those headlines to your own product or service?

Your headline should create a sense of urgency. It should be as specific as possible (i.e. say $1,007,274.23 instead of “a million dollars”).

The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy. Generally, longer headlines tend to out pull shorter ones, even when targeting more “conservative” prospects.

On each page, click on the individual products in order to view the ads and headlines.

It should go without saying that when you use other successful headlines, you adapt them to your own product or service. Never copy a headline (or any other written copyrighted piece of work for that matter) word for word. Copywriters and ad agencies are notoriously famous for suing for plagiarism. And rightfully so.

Popularity: 8% [?]


Feb 2009

22

I’ve heard it for the longest time that PPC is a waste of time and that everyone loses money in it. I’ve even heard HORROR stories where students lost $20,000+ trying to learn
PPC.

It was because of that that I stayed
away…

Now, I just saw something that scratch
my head and I’m wondering if we’ve been lied to?


Anik Singal and Amit Mehta released



PPC Classroom


last October and in just three months I’ve
been hearing rumors of crazy stories coming out of there.

Students have been saying all over the net that it’s the best course they’ve ever been in. But, too bad the course has been closed for a few months and there is NO way
to get in (you can’t even talk your way in).

Well, then I just saw something a few
days ago – they’re re-opening!


But get this…


They have PROOF that their students are actually earning $4,234,789 a year already!

MILLIONS of dollars that NEWBIES are making. They have story after story of complete newbies that are now
making up to $3,000 a DAY (within just a few months).



Download Their Free Report…

It’s pretty cool (and great marketing) that they just released a report that actually reveals the FIVE main
reasons people fail in PPC.


I read the report in about 20 minutes…EXCELLENT.

All those horror stories make a lot
of sense now.

Have a read – trust me, it’s one of the best free reports I’ve read in a while (these guys are
known to really over-deliver and they definitely did here).



I don’t care if you don’t buy, just read the report & Click Here…

Popularity: 6% [?]


Feb 2009

21

5. The Unique Selling Proposition (USP)

Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself:

1)    Lowest Price – If you’ve got the corner marketed on budget prices, flaunt it. Wal-Mart has made this USP famous lately, but it’s not new to them. In fact, selling for cheaper has been around as long as capitalism itself. Personally, I’m not crazy about price wars, because someone can always come along and sell for cheaper. Then it’s time for a new strategy…

2)    Superior Quality – If it outperforms your competitor’s product or is made with higher quality materials, it’s a good bet that you could use this fact to your advantage. For example, compare Breyers Ice Cream to their competitor’s. From the packaging to the wholesome superior ingredients, the quality is evident. It may cost a little more than their competitor’s ice cream, but for their market, it sells.

3)    Superior Service – If you offer superior service over your competitor’s, people will buy from you instead. This is especially true with certain markets that are all about service: long-distance, Internet service providers, cable television, etc.

4)    Exclusive Rights
– My favorite! If you can legitimately claim that your product is protected by a patent or copyright, licensing agreement, etc., then you have a winner for exclusive rights. If you have a patent, even the President of the U.S.  must buy it from you.

Ok, what if your product or service is no different than your competitor’s? I would disagree, because there are always differences. The trick is to turn them into a positive advantage for you. You want to put your “best foot forward.” So what can we do in this scenario?

One way is to present something that your company has devised internally that no other company does. Look, there’s a reason why computer store “A” offers to beat their competitor’s price for the same product by X%. If you look closely, the two packages are never exactly the same. Company “B” offers a free scanner, while company “A” offers a free printer. Or some other difference. They are comparing apples to oranges. So unless you find a company with the exact same package (you won’t…they’ve seen to that), you won’t be able to cash in.

But what if you truly have the same widget for sale as the guy up the road?

Unless your prospect knows the inner workings of both your and your competitor’s product, including the manufacturing process, customer service, and everything in-between, then you have a little potential creative licensing here. But you must be truthful.

For example, if I tell my readers that my product is bathed in steam to ensure purity and cleanliness (like the cans and bottles in most beer manufacturing processes), it doesn’t matter that Joe’s Beer up the road does the same thing. That fact that Joe doesn’t advertise this fact makes it a USP in your prospect’s eyes.

Want some more USP examples?

•    We are the only car repair shop that will buy your car if you are not 100 percent satisfied with our work.

•    Delivered in 30 minutes or it’s on us!

•    No other furniture company will pay for your shipping.

•    Our recipe is so secret, only three people in the world know it!

As with most ways to boost copy response, research is the key with your USP. Sometimes your USP is obvious, for example if you have a patent. Other times you must do a little legwork to discover it (or shape it to your target market).

Here’s where a little persistence and in-person selling really pays off. Let me give you an example to illustrate what I mean:

Suppose your company sells beanbag chairs for kids. So you, being the wise marketer that you are, decide to sell these beanbags in person to prospects before writing your copy. After completing twenty different pitches for your product, you discover that 75 percent of those you visited asked if the chair would eventually leak. Since the chairs are for kids, it’s only logical that parents would be concerned about their youngster jumping on it, rolling on it, and doing all things possible to break the seam and “spill the beans.”

So when you write your copy, you make sure you address that issue: “You can rest assure that our super-strong beanbag chairs are triple-stitched for guaranteed leak-proof performance. No other company will make this guarantee about their beanbag chairs!”

Popularity: 7% [?]


Feb 2009

21

Lead capture page (otherwise knows as squeeze pages) is an integral part of an Internet Marketer.

Nowadays, squeeze pages that work well are those with videos.  But there’s one kind of video that captures 25% of all its visitors.  Now that’s a huge percentage.  25% of all visitors want more information about what these guys know.

It is a video, but not the usual video squeeze page you see.  Check it out!  It is awesome.

http://www1.5mistakes.net-review.us

Popularity: 5% [?]


Feb 2009

18

4. Incorporating Proof and Believability

When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good to be true” mentality will virtually guarantee a lost sale…even if it is all true.

So what can you do to increase the perception of believability? Because after all, it’s the perception you need to address up front. But of course you also must make sure your copy is accurate and truthful.

Here are some tried and tested methods that will help:

•    If you’re dealing with existing customers who already know you deliver as promised, emphasize that trust. Don’t leave it up to them to figure it out. Make them stop, cock their heads, and say, “Oh, yeah. The ABC Company has never done me wrong before. I can trust them.”

•    Include testimonials of satisfied customers. Be sure to put full names and locations, where possible. Remember, “A.S.” is a lot less believable than “Andy Sherman, Voorhees, NJ.” If you can also include a picture of the customer and/or a professional title, that’s even better. It doesn’t matter that your testimonials aren’t from somebody famous or that your prospect does not know these people personally. If you have enough compelling testimonials, and they’re believable, you’re much better off than not including them at all.

•    Pepper your copy with facts and research findings to support your claims. Be sure to credit all sources, even if the fact is common knowledge, because a neutral source goes a long way towards credibility.

•    For a direct mail letter or certain space ads where the copy is in the form of a letter from a specific individual, including a picture of that person helps. But unlike “traditional” real estate letters and other similar ads, I’d put the picture at the end near your signature, or midway through the copy, rather than at the top where it will detract from your headline. And…if your sales letter is from a specific individual, be sure to include his credentials to establish him as an expert in his field (relating to your product or service, of course).

•    If applicable, cite any awards or third-party reviews the product or service has received.

•    If you’ve sold a lot of widgets, tell them. It’s the old “10 million people can’t be wrong” adage (they can be, but your prospect will likely take your side on the matter).

•    Include a GREAT return policy and stand by it! This is just good business policy. Many times, offering a double refund guarantee for certain products will result in higher profits. Yes, you’ll dish out more refunds, but if you sell three times as many widgets as before, and only have to refund twice as much as before, it may be worth it, depending on your offer and return on investment. Crunch the numbers and see what makes sense. More importantly, test! Make them think, “Gee, they wouldn’t be so generous with returns if they didn’t stand behind their product!”

•    If you can swing it, adding a celebrity endorsement will always help to establish credibility. Heck, if ‘ol honest Abe Lincoln recommended your product and backs up your claims, it must be true! Ok, you get the idea, though.

•    When it makes sense, use 3rd party testimonials. What are 3rd party testimonials? Here’s some examples from some Web site copy I wrote when there weren’t many customer testimonials available yet:

“Spyware, without question, is on an exponential rise over the last six months.”
–    Alfred Huger, Senior Director of Engineering, Symantec Security Response (maker of Norton security software)

“Simply clicking on a banner ad can install spyware.”
–    Dave Methvin, Chief Technology Officer, PC Pitstop

A deployment method is to “trick users into consenting to a software download they think they absolutely need”
–    Paul Bryan, Director, Security And Technology Unit, Microsoft

Do you see what I did?

I took quotes from experts in their respective fields and turned them to my side. But…be sure to get their consent or permission from the copyright holder if there’s ever any question about copyrighted materials as your source.

Note that I also pushed an emotional hot button: fear.

It’s been proven that people will generally do more to avoid pain than to obtain pleasure. So why not use that tidbit of info to your advantage?

•    Reveal a flaw about your product. This helps alleviate the “too good to be true” syndrome. You reveal a flaw that isn’t really a flaw. Or reveal a flaw that is minor, just to show that you’re being “up front” about your product’s shortcomings.

Example:

“You’re probably thinking right now that this tennis racket is a miracle worker—and it is. But I must tell you that it has one little…shortcoming.

My racket takes about 2 weeks to get used to. In fact, when you first start using it, your game will actually get worse. But if you can just ride it out, you’ll see a tremendous improvement in your volleys, net play, serves, …” And so on.

There’s a tendency to think, with all of the ads that we are bombarded with today that every advertiser is always putting his best foot forward, so to speak. And I think that line of reasoning is accurate, to a point.

But isn’t it refreshing when someone stands out from the crowd and is honest? In other words, your reader will start to subconsciously believe that you are revealing all of the flaws, even though your best foot still stands forward.

•    Use “lift notes.” These are a brief note or letter from a person of authority. Not necessary a celebrity, although that can add credibility, too. A person of authority is someone well recognized in their field (which is related to your product) that they are qualified to talk about. Lift notes may be distributed as inserts, a separate page altogether, or even as part of the copy itself. As always, test!

•    If you are limiting the offer with a deadline “order by” date, be sure the deadline is real and does not change. Deadline dates that change every day are sure to reduce credibility. The prospect will suspect, “if his deadline date keeps changing, he’s not telling the truth about it…I wonder what else he’s not telling the truth about.”

•    Avoid baseless “hype.” I discussed that in my previous tip. Enough said.

Popularity: 4% [?]

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