Jan 2009

21

In the last post, I discussed about the self sustaining, self-updating blog.  Today I’ll write about a new blog business model (strategy).   While some bloggers have success in monetizing self-updating blogs, others build a huge business by just focusing on one big blog.

We all hear the words “do not place all your eggs in one basket”,  but others have a different mantra.  Find the right basket, put you eggs in that basket and watch it closely.

For some bloggers, this has worked pretty well.   Some of the critical aspects on how a single blog can become successful is by creating a community behind the blog.   It is important to have frequent blog updates and it has to engage people to write comments.

One must also visit similar themed blogs and network with other blog owners. It is not enough to just build it and expect people to come.  One must also socialize and get out there and mingle with like minded people and become “visible” to your potential blog visitors.

It is also critical to “brand” yourself as a specialist, someone knowledgeable in your niche.

Should you want to implement such a strategy here’s a list of activities you need to do.

1. Find out what your passion is, or something you are good at.

2. Check out if it is a good niche to make money on.

If you are passionate about frog gigging, making a blog out of it may not be profitable.  So find something that you are passionate about, knowledgeable at, and yet it is a potentially profitable niche.

To find out if its potentially profitable, find out if there are products, ebooks, affiliate programs that cater to that niche?  If there is, then it could probably be a good niche.

3. Make a list of all blogs and forums on that niche.

4. Start making about 5 very very good blog posts which will serve as your primary content (or pillar articles as termed by Yaro Starak).  These posts must contain information that when people read it, they will feel that they need to bookmark it for future reference.

5. Visit the list of blogs and forums and become visible.  Create comments, blog posts, and  bring the comments and discussion to your blog by using trackbacks.

6. Learn about SEO

7. Learn about link building

8. Learn about Web2.0, social bookmarks, social networks.

9. Buy ebooks about problogging, SEO, internet marketing and learn from experts, what works and what doesn’t.

I don’t see the reason why people are so cheap with regards to  paying for great knowledge and information about something that will make them money.   People spend thousands of dollars for school and college education so they can get jobs.  Why scrimp on great tools and materials about internet marketing and problogging and SEO?  Wanna make money online?  Embrace the fact that one needs to learn a few things not taught in school.

I personally see it as “tuition or school fees”.

10.  Be consistent.  Don’t just exert 100% of your time during the first month or two.  Always give it your best shot for a minimum of 6 months and see what happens after that.

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