How To Use A FREE PPC Spy Tool To Legally Hijack Keywords And Make Money Out Of Ittitle=

How To Use A FREE PPC Spy Tool To Legally Hijack Keywords And Make Money Out Of It

Tweet What I’m going to reveal is a very recent legal tactic that will enable anybody to simple  copy the exact keywords people are using in their PPC campaigns and how you can benefit from it and make money. Surprisingly, you need a simple FREE  PPC Spy too called – PPC Web Spy I’ll show […]

Read more

Feb 2009

13

I tried to upgrade using the automatic upgrade feature of WordPress 2.7 but I always go this error message.

Could not copy file: /public_html/wp-content/upgrade/core/wordpress/wp-trackback.php

Installation Failed

After searching the internet, I found other bloggers were having the same problem (like this).   I tried doing the stuff in lvsonline but still, I encounter problems.

I’ve changed permissions in directories to 777, used both firefox and IE but still the same problem.

I ended up upgrading the old way.  I downloaded the  wordpress 2.71 tgz and uploaded to my host and just   tar zxvpf wordpress-2.7.1.tgz to overwrite my installation.

That finally worked out properly.

Popularity: 6% [?]


Feb 2009

12

2. Emphasize Benefits, Not Features

What are features? They are descriptions of what qualities a product possesses.

•    The XYZ car delivers 55 miles per gallon in the city.
•    Our ladder’s frame is made from a lightweight durable steel alloy.
•    Our glue is protected by a patent.
•    This database has a built-in data-mining system.

And what are benefits? They are what those features mean to your prospects.

•    You’ll save money on gas and cut down on environmental pollutants when you use our energy saving high-performance hybrid car. Plus, you’ll feel the extra oomph when you’re passing cars, courtesy of the efficient electric motor, which they don’t have!
•    Lightweight durable steel-alloy frame means you’ll be able to take it with you with ease, and use it in places most other ladders can’t go, while still supporting up to 800 pounds. No more backaches lugging around that heavy ladder. And it’ll last for 150 years, so you’ll never need to buy another ladder again!
•    Patent-protected glue ensures you can use it on wood, plastic, metal, ceramic, glass, and tile…without messy cleanup and without ever having to re-glue it again—guaranteed!
•    You can instantly see the “big picture” hidden in your data, and pull the most arcane statistics on demand. Watch your business do a “180” in no time flat, when you instantly know why it’s failing in the first place! It’s all done with our built-in data-mining system that’s so easy to use, my twelve year-old son used it successfully right out of the box.

I just made up those examples, but I think you understand my point.

By the way, did you notice in the list of features where I wrote “steel alloy?” But in the benefits I wrote “steel-alloy” (with a hyphen). Not sure off-hand which one is correct, but I know which one I’d use.

Here’s why: you are not writing to impress your English teacher or win any awards. The only award you’re after is your copy beating the control (control being the best-selling copy so far), so take some liberty in grammar, punctuation, and sentence structure. You want it to be read and acted upon, not read and admired!

But—back to benefits…

If you were selling an expensive watch, you wouldn’t tell your reader that the face is 2 inches in diameter and the band is made of leather.

You show him how the extra-large face will tell him the time at a glance. No sir! He won’t have to squint and look foolish to everyone around him trying to read this magnificent timepiece. And how about the way he’ll project success and charisma when he wears the beautiful gold watch with its handcrafted custom leather band? How his lover will find him irresistible when he’s all dressed up to go out, wearing the watch. Or how the watch’s status and beauty will attract the ladies.

Incidentally, did you notice how I brought up not squinting as a benefit? Does that sound like a silly benefit? Not if you are selling to affluent baby boomers suffering from degrading vision. They probably hate it when someone they’re trying to impress sees them squint in order to read something. It’s all part of their inner desire, which you need to discover. And which even they may not know about. That is, until you show them a better way.

The point is to address the benefits of the product, not its features. And when you do that, you’re focusing on your reader and his interests, his desires. The trick is to highlight those specific benefits (and word them correctly) that push your reader’s emotional hot buttons.

Popularity: 7% [?]


Feb 2009

10

1. Focus on Them, Not You

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.

A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.

Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!

When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely fits my prospect’s profile. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?

When you’re writing to a friend, you’ll use the pronouns “I” and “you.” When trying to convince your friend, you might say: “Look, I know you think you’ve tried every widget out there. But you should know that…”

And it goes beyond just writing in the second person. That is, addressing your prospect as “you” within the copy. The fact of the matter is there are many successful ads that weren’t written in the second person. Some are written in the first person perspective, where the writer uses “I.” Other times the third person is used, with “she,” “he,” and “them.”

And even if you do write in the second person, it doesn’t necessarily mean your copy is about them.

For example:

“As a real estate agent, you can take comfort in the fact that I’ve sold over 10,000 homes and mastered the tricks of the trade”

Although you’re writing in the second person, you’re really still focusing on yourself.

Popularity: 9% [?]


Feb 2009

03


Would you like to earn auto-pilot commissions
every time you post to your blog? And at the
same time use the Power of Twitter to drive
massive amounts of traffic to your blog
.

I know it sounds like a fairy tale, but it
just became reality, with the launch of
John Merrick and Soren Jordansen’s new “Tweet
My Blog”.

http://www1.tweetmyblog.net-review.us

Just by using the powerful free plugin, you
will be promoting your affiliate link on
auto-pilot. In other words, you can earn
commissions just for posting to your blog.

But that’s just one of the many benefits
of using TweetMyBlog, visit the page to
learn more – and grab your FREE COPY TODAY.

http://www1.tweetmyblog.net-review.us

And… Even though they are giving this plugin
away for free, you should take a close look at
the special offer they have in store for you
when join. I instantly grabbed my own copy,
and I know it will skyrocket my marketing
power when using Twitter and WordPress.

http://www1.tweetmyblog.net-review.us

P.S. I don’t know if John and Soren are going
to keep this free forever, I certainly feel
they could start charging big bucks for it.

So, grab your copy today, while it’s still
free – and start using it before you
competition does!

http://www1.tweetmyblog.net-review.us

Popularity: 11% [?]


Feb 2009

01

Introduction to Traffic

Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of people to and from your website. Of course, that alone is of completely crucial importance because your traffic, as a marketer, will also be your potential customers.

Needless to say, you want as much traffic as possible for this very reason. Unfortunately, at this juncture many people start to encounter some problems because in order to get traffic, you cannot just sit back once you have a website up.

No, there must be promotion through at least one avenue, although more is always welcome.

On top of that, merely having a constant flow of people visiting your website is not necessarily going to do you a lot of good. For best effect, the traffic that you need to harness must be as targeted as possible.

Summing it up: What you want, and what you need to succeed in any internet marketing venture are sources of targeted traffic.
What is Targeted Traffic?

One of the best ways to explain targeted traffic is through this example:

Assuming you had a website that is centered on the dog grooming niche. It’d undoubtedly be a place where your visitors could check out various techniques of dog grooming, learn about some of the common problems when grooming dogs, and so on.

Now, if you somehow ended up getting a ton of traffic, but it all came from people looking for alien conspiracy theories, well… you’d undoubtedly notice that most of your visitors just leave your website immediately since it is not what they were looking for.

Admittedly, that is a slightly wild example, but it serves to illustrate the point fairly well. Even if your visitors were looking for something more closely related to your niche, such as dog training tips, or dog healthcare tips; the end result would be the same once they discover that you are not offering what they want.

Due to this, you want the traffic that does get to your website to consist of people who actually want to learn about dog grooming and are genuinely interested in it. If you can get a steady stream of such people flowing in, then without a doubt your conversion rate would be higher.

Actually, you could conceivably obtain traffic that is even more targeted.

Assuming you have monetized your blog to sell eBooks about dog grooming, then if the traffic that goes to your website consists of mostly people who already intend to buy resources about dog grooming – well, that would be very ideal.

At the end of the day, the more tightly focused and targeted your traffic is, the greater your results.
How to Start Generating Traffic?

All too often, a website does not get traffic simply because there are no real and reliable efforts carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it, but most times, it is more due to the habit of overanalyzing the issue and not taking action.

What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.

Best advice as far as generating traffic is concerned is therefore to pick something, and stick with it. Then, once you’re done, pick something else and stick with that too. This way, at very least you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.

Let’s look at some of the best sources of traffic that you should be tapping into:

Read the rest of this entry »

Popularity: 9% [?]

Page 3 of 3123