I’m sure you’ve heard recently about PPC Classroom – yes, you can get it
100% for free. This is by FAR one of the best courses I’ve ever seen … and it’s
free, it doesn’t get better than that!
Or…I thought until I got an e-mail from Anik last night…
Anik & Amit somehow convinced some of the TOP marketers in the world to
actually help their students in a BIG way.
They have convinced some of the BEST tools & courses to be given away for Free
as well in addition to PPC Classroom…
So, you get $3,197 worth of Bonuses that are for SALE otherwise. This is not some “re-sell” junk — these are AMAZING tools you’re going to need anyways…
Have a look:
Here’s a briefing of it…
1. Mark Ling – An ENTIRE Affiliate Course ($197)
2. Michael Rasmussen – Exclusive Interview ($97)
3. Howie Schwartz – Workshop Recordings ($1,000)
4. Emil Paz – PPC Bully – 2 Months Free ($98)
5. Jay Stockwell – SpeedPPC – 2 Months Free ($397)
6. Steven Juth – AdwordAccelerator – 2 Months Free ($74)
7. Chris Carpenter – Google Cash v4 ($67)
8. Cody Moya – 750 Traffic Tactics ($397)
9. Greg Cesar – Exclusive CPA + PPC Interview ($97)
10. Kabita Kalita – CPA PPC Niche Magic ($97)
11. Kirt Christensen – Entire DVD on PPC ($97)
12. Paul Colligan – LIVE PPV Webinar ($197)
13. Jim Morris – NicheBot ($382 Credits)
That’s over $3,197 of amazing courses AND TOOLS. Trust me, you’ll end up spending on these tools anyways if you go outside of this offer…
At this point, PPC Classroom is worth it JUST for the tools alone! You’d be crazy to miss out on this – I’m dead serious.
Go now and get ALL this for F.R.E.E – You just pay S&H on a DVD…
Check It Out!
Popularity: 12% [?]
Write To Be Scanned
Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he’s doing and read your letter.
If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no subheads…if he sees a page of nothing but densely-packed words, do you think he’ll be tempted to read it?
If you do have ample white space and generous margins, short sentences, short paragraphs, subheads, and an italicized or underlined word here and there for emphasis, it will certainly look more inviting to read.
When reading your letter, some prospects will start at the beginning and read word for word. Some will read the headline and maybe the lead, then read the “P.S.” at the end of the letter and see who the letter is from, then start from the beginning.
And some folks will scan through your letter, noticing the various subheads strategically positioned by you throughout your letter, then decide if it’s worth their time to read the entire thing. Some may never read the entire letter, but order anyways.
You must write for all of them. Interesting and compelling long copy for the studious reader, and short paragraphs and sentences, white space, and subheads for the skimmer.
Subheads are the smaller headlines sprinkled throughout your copy.
When coming up with your headline, some of the headlines that didn’t make the cut can make great subheads. A good subhead forces your prospect to keep reading, threading him along from start to finish throughout your copy, while also providing the glue necessary to keep skimmers skimming.
Popularity: 13% [?]
The More You Tell, The More You Sell
The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would never read that much copy,” they say.
The fact of the matter is that all things being equal, long copy will outperform short copy every time. And when I say long copy, I don’t mean long and boring, or long and untargeted.
The person who says he would never read all that copy is making a big mistaking in copywriting: he is going with his gut reaction instead of relying on test results. He is thinking that he himself is the prospect. He’s not. We’re never our own prospects.
There have been many studies and split tests conducted on the long copy versus short copy debate. And the clear winner is always long copy. But that’s targeted relevant long copy as opposed to untargeted boring long copy.
Some significant research has found that readership tends to fall off dramatically at around 300 words, but does not drop off again until around 3,000 words.
If I’m selling an expensive set of golf clubs and send my long copy to a person who’s plays golf occasionally, or always wanted to try golf, I am sending my sales pitch to the wrong prospect. It is not targeted effectively. And so if a person who receives my long copy doesn’t read past the 300th word, they weren’t qualified for my offer in the first place.
It wouldn’t have mattered whether they read up to the 100th word or 10,000th word. They still wouldn’t have made a purchase.
However, if I sent my long copy to an avid die-hard golfer, who just recently purchased other expensive golf products through the mail, painting an irresistible offer, telling him how my clubs will knock 10 strokes off his game, he’ll likely read every word. And if I’ve targeted my message correctly, he will buy.
Remember, if your prospect is 3000 miles away, it’s not easy for him to ask you a question. You must anticipate and answer all of his questions and overcome all objections in your copy if you are to be successful.
And make sure you don’t throw everything you can think of under the sun in there. You only need to include as much information as you need to make the sale…and not one word more.
If it takes a 10-page sales letter, so be it. If it takes a 16-page magalog, fine. But if the 10-page sales letter tests better than the 16-page magalog, then by all means go with the winner.
Does that mean every prospect must read every word of your copy before he will order your product? Of course not.
Some will read every word and then go back and reread it again. Some will read the headline and lead, then skim much of the body and land on the close. Some will scan the entire body, then go back and read it. All of those prospects may end up purchasing the offer, but they also all may have different styles of reading and skimming
Popularity: 11% [?]
If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).
Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.
Perhaps you’re thinking, “What’s this about news, you say?”
Think about the last time you browsed through your local newspaper. You checked out the articles, one by one, and occasionally an ad may have caught your eye. Which ads were the ones most likely to catch your eye?
The ones that looked like an article, of course.
The ones with the headline that promised news.
The ones with fonts and type that closely resembled the fonts and type used in articles.
The ones that were placed where articles were placed (as opposed to being placed on a full page of ads, for example).
And the ones with the most compelling headlines that convinced you it’s worth a few minutes to read the copy.
The headline is that powerful and that important.
I’ve seen many ads over the years that didn’t even have a headline. And that’s just silly. It’s the equivalent of flushing good money spent on advertising right down the toilet.
Why? Because your response can increase dramatically by not only adding a headline, but by making that headline almost impossible to resist for your target market.
And those last three words are important. Your target market.
For example, take a look at the following headline:
Announcing…New High-Tech Gloves Protect Wearer Against Hazardous Waste
News, and a benefit.
Will that headline appeal to everyone?
No, and you don’t care about everyone.
But for someone who handles hazardous waste, they would sure appreciate knowing about this little gem.
That’s your target market, and it’s your job to get them to read your ad. Your headline is the way you do that.
Ok, now where do you find great headlines?
You look at other successful ads (especially direct response) that have stood the test of time. You look for ads that run regularly in magazines and other publications. How do you know they’re good? Because if they didn’t do their job, the advertiser wouldn’t keep running them again and again.
You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.
You read the National Enquirer.
Huh? You heard that correctly.
The National Enquirer has some of the best headlines in the business.
Pick up a recent issue and you’ll see what I mean. Ok, now how could you adapt some of those headlines to your own product or service?
Your headline should create a sense of urgency. It should be as specific as possible (i.e. say $1,007,274.23 instead of “a million dollars”).
The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy. Generally, longer headlines tend to out pull shorter ones, even when targeting more “conservative” prospects.
On each page, click on the individual products in order to view the ads and headlines.
It should go without saying that when you use other successful headlines, you adapt them to your own product or service. Never copy a headline (or any other written copyrighted piece of work for that matter) word for word. Copywriters and ad agencies are notoriously famous for suing for plagiarism. And rightfully so.
Popularity: 8% [?]
I’ve heard it for the longest time that PPC is a waste of time and that everyone loses money in it. I’ve even heard HORROR stories where students lost $20,000+ trying to learn
It was because of that that I stayed
Now, I just saw something that scratch
my head and I’m wondering if we’ve been lied to?
Anik Singal and Amit Mehta released
last October and in just three months I’ve
been hearing rumors of crazy stories coming out of there.
Students have been saying all over the net that it’s the best course they’ve ever been in. But, too bad the course has been closed for a few months and there is NO way
to get in (you can’t even talk your way in).
Well, then I just saw something a few
days ago – they’re re-opening!
But get this…
MILLIONS of dollars that NEWBIES are making. They have story after story of complete newbies that are now
making up to $3,000 a DAY (within just a few months).
It’s pretty cool (and great marketing) that they just released a report that actually reveals the FIVE main
reasons people fail in PPC.
I read the report in about 20 minutes…EXCELLENT.
All those horror stories make a lot
of sense now.
Have a read – trust me, it’s one of the best free reports I’ve read in a while (these guys are
known to really over-deliver and they definitely did here).
Popularity: 6% [?]